Prevention
of chargebacks
/ Web Site
......................................................................................................................................................................................
You can strengthen the relationship you have with
your shoppers by using your web site not only to as
a marketing tool, but as a risk management tool to
avoid shoppers disputing transactions.
To minimise the risk of disputed transactions
your web site should display the following information:
- A
complete description of the goods and services
offered and details of any guarantee, membership
or subscription period offered in the price
- Details
of your returns/ refund policy - this policy should
be consistent with your company's objectives and
the type of goods/service that you sell. It should
be clearly accessed from your web site and be
printed on any invoices sent ou
- Details
of your privacy policy - to dispel shopper's concerns
about providing personal data, your privacy policy
should state which data is collected, who this
information is shared with and how shoppers can
opt out
- Details
of any "Seal of Approval" by a privacy
organisation
- Customer
service contact, including email address, phone
number and address - so shopper can contact you
directly when they have a query
- Transaction
currencies in which you can deal
- Export
restrictions (if known)
- Delivery
policy and prices
- Country
of domicile
- Import
duty implications (where known) and clarity on
whether import duty is included in the price quoted
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