Chargeback Liability Shift
If you are enabled for 3D Secure (Verified by Visa
and MasterCard SecureCode) you can be protected
from certain "it wasn't me" Chargebacks
on credit, and some debit, card transactions. According
to Visa, over 80% of all chargebacks fall into this
fraud-related category.
Liability for this kind of chargeback passes from
the merchant to the card issuer, even if the card
issuer is not a participating member of the scheme,
or if the cardholder is not enrolled.
Please click the links below for more information
What is it?
The 3-D Secure™ protocol was developed by
Visa to improve the security of Internet payments.
The protocol is offered with the service name Verified
by Visa. MasterCard has also adapted a similar protocol
called MasterCard SecureCode. Both are designed
to allow authentication of cardholders by their
Issuers at participating merchants. The objective
is to benefit all participants by providing Issuers
the ability to fully authenticate cardholders through
the use of a password during Internet purchases,
reducing the likelihood of fraudulent usage of Visa
and MasterCard credit cards and improving overall
transaction performance
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What does 3D secure stand for?
3D Secure stands for 3 Domain Secure. The three parties
involved in the 3D Secure process are the following:
1) The Vendor
2) The Acquiring Bank
3) Visa and MasterCard
Please note that 3D secure does not totally eliminate
fraud or chargebacks, therefore merchants should continue
to use their anti-fraud systems and security measures
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Benefits of 3-D Secure
The combined effect of ease and flexibility of
implementation, secure transmission of account information,
and reduced disputes offers the following benefits
for all parties involved:
- Increased
consumer confidence, leading to increased sales
- Increased
card acceptance through better merchant confidence
in accepting international transactions
- Reduced
cardholder disputes, exception handling, retrievals,
chargebacks, re-presentments, write-offs, and associated
handling costs
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Benefits for Members
The primary benefit of 3-D Secure for Members is
the reduction in disputed transactions and the resultant
exception handling expense and losses. It is expected
that nearly 80% of all e-commerce chargebacks and
fraud, and a substantial proportion of customer
complaints, could be eliminated with the use of
Authenticated Payment. This will have a positive
impact on Member profitability.
A less tangible, but nevertheless real, benefit
is the assurance Members can provide to their cardholders
who are considering e-commerce transactions. Studies
indicate that as many as a third of cardholders
are afraid to shop online due to security concerns.
Authenticated Payment may convince prospective ecommerce
shoppers that it is safe to use their card online.
Another benefit of 3-D Secure is the potential to
leverage the infrastructure to support other financial
and non-financial applications.
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Benefits for Cardholder
- Increased
consumer confidence when purchasing on the Internet
- No special
application software is needed at the cardholder
access device
- Easy to
use
- Control
over card use for online purchases
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Benefits for Merchants
Ease of integration into merchant legacy systems
- Minimal
impact on merchant’s interaction with consumer
- Increased
sales by enhancing consumer confidence in online
purchasing
- Reduced
risk of fraudulent transactions
- Decrease
in disputed transactions
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Do I need to do anything?
With the Solution 1 and 2 Merchant Account
+ Gateway you do not need
to do anything, 3D secure is available with all
of our accounts and no extra development work is
required on your site as the process is identical
to our standard online payment process, with the
exception that we will automatically detect if the
cardholder has enrolled to the 3-D secure scheme
and will prompt for additional card details. If
you are currently using a full API integration some
slight integration work may be needed.
With regards to the High-Risk and Adult
Merchant Account you need to have your
own MPI (Message Passing Interface). It’s
also possible to use the MPI of a third party provider.
However a monthly fee will be charged by this provider.
If you want to use a third party MPI then it will
need to be integrated with the acquirer we use.
The MPI provider or yourself (if you use your own
MPI) will submit to VISA and MasterCard. We will
let the acquirer know that you want to use 3D Secure.